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UX Improvement
Conversion Optimization
SEO
This client wanted to create a website that truly connected with their audience and turned visitors into leads. Their old site felt outdated, hard to navigate and didn’t communicate their value effectively. They needed a fresh redesign with an intuitive user experience, persuasive copy that drives conversions and a clear way to highlight their expertise.
➔ Visit the website
Market & Competitor Analysis
I kicked off the project by diving into market and competitor research to get a clear picture of industry trends, what competitors were doing and what the target audience really values in paid ad services. This research shaped the design direction and messaging strategy, ensuring the website would stand out and resonate with the right audience.
Brand Identity & Moodboard Creation
I worked with the agency to create a refreshed color palette and moodboard that captured their modern, results-driven approach to paid ads. This update helped establish a cohesive and impactful brand presence throughout the website.
Wireframing & Copy Optimization
I worked with the agency to develop a refreshed color palette and moodboard, aligning the visual identity with their modern, results-driven approach to paid ads. This helped establish a strong brand presence across the website.
Website Development
I built the website on Wix Studio, focusing on a clean design and fast load times. The layout was carefully crafted to be fully responsive, ensuring a smooth and seamless experience for both mobile and desktop users.
Testing & Optimization
After privately publishing the site, I conducted thorough testing to ensure optimal speed, performance and usability. I fixed any bugs and made sure the website was fully optimized for all devices and screen sizes.
SEO Setup & Final Handover
Once the design and functionality were complete, I implemented SEO best practices to boost the site’s organic search rankings. The final website was then handed over to the client, fully optimized and ready for launch.
🎉
The redesigned website delivered a much better user experience and boosted conversion rates. Visitors started spending more time on the site and actively engaging with the agency’s services. The updated messaging clearly communicated the agency’s value, attracting higher-quality leads.
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UX Optimization
Brand Strategy
Booking Integration
An executive coach focused on leadership development and personal growth for businesses, CEOs and professionals needed a website that matched her expertise. Her old site lacked a cohesive brand strategy, struggled to build trust or loyalty and didn’t clearly communicate her offering. She wanted a site that reflected her professionalism, showcased her skills and made it easy for potential clients to understand what she offered and how to sign up for her services.
➔ Visit the website
Brand Strategy Sessions
I led brand strategy sessions to sharpen her value proposition, define her target audiences and organize her services into a clear, client-focused structure. This process ensured her offerings aligned with the needs of her diverse clientele while establishing a professional and consistent brand voice.
Visual Identity Refresh
I created a color palette and design elements that reflect her professionalism, warmth and credibility. These visuals served as the foundation for the website’s overall look and feel, ensuring a consistent brand experience across all touchpoints.
Messaging Optimization
I rewrote the website copy to clearly highlight her expertise, experience and the benefits of her services. Each offering was tailored to resonate with its target audience and I included clear calls to action to guide visitors toward the next step.
Website Redesign & Development
The new website was designed to offer a polished and user-friendly experience. Key features included:
- Dedicated service sections for businesses, CEOs, executives, and professionals.
- Clear pathways for exploring 1:1 coaching, group coaching, and hybrid programs.
- Testimonials and case studies to build trust and showcase successful outcomes.
Testing & Optimization
The website was thoroughly tested for responsiveness, performance and usability across all devices. After making the final optimizations, I handed over the site to the client, ensuring it included an easy-to-use CMS for easy updates.
🎉
The redesigned website now perfectly reflects the client’s professionalism and vast experience, establishing trust with potential clients right from the moment they land on the page. Her services are clearly structured and communicated, making it easy for visitors to understand how she can help them. The updated messaging and brand strategy have significantly enhanced her online presence, positioning her as a trusted authority in her field.
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